1. The principle of practicality
Whether a promotional gift is practical or not is generally determined by consumers’ satisfaction with the product. For things that consumers often use, as a promotional product can not only improve satisfaction, but also practicality and product relevance are also important. For example, if you sell computers, a mouse pad as a gift is a good idea, but a teacup as a gift is not.
2. The principle of value. It is to make consumers feel that the gifts are very valuable and attractive, and will not make consumers feel that the gifts are added to the purchase cost of the product.
3. Convenience. The volume of the gift is not easy to be too large, and it is necessary to ensure that it is easy to carry and transport.
4. The principle of creative novelty. Novelty gifts can better attract consumers’ attention.
5. The principle of quality. Promotional products show the image of the company in the minds of consumers. The quality of promotional products should not be too inferior, otherwise it will have the opposite effect on the publicity of the company.
6. The principle of seasonality.
7. The principle of repetition. **Consider the frequency of consumers using promotional items, the higher the frequency, the better the effect.